Roxette has together with production duo Addeboy vs. Cliff recorded a brand new version of their massive 1989 hit The Look. On the heel of their world wide XXX 30th Anniversary Tour, notably with sold out arenas in the UK and Germany, they are now releasing this exclusive 2015 single remake.
This remake, which today is being released on all digital platforms worldwide, will spearhead a big fashion campaign in Sweden, Norway, Finland & Poland later this fall.
Roxette is one of the biggest acts to ever emerge out of Scandinavia and a truly global pop phenomena. They are currently out on a highly successful international tour, XXX 30th Anniversary Tour, selling out arenas all across the world. After a string of very succesful summer dates across Germany and Austria, they last week sold out the O2 Arena in London, where – according to UK newspaper The Independent – ”Roxette…still hits the big notes”.
With over 75 million records sold over a career spanning almost three decades, there is not that much left for Roxette to prove. Instead they can let creativity and experimentation form their musical narrative. When they were asked if they could provide the music for a major fashion campaign in their native Sweden they felt that collaborating with up-and-coming producer duo Addeboy vs. Cliff could be an interesting approach.
– For this fashion campaign we felt we needed to come up with something really special. Should I write a new song? Was there anything from our earlier records that we could use? To make a brand new version of The Look (which is 27 years old!) felt very tempting, yet I knew it was going to be a pretty big challenge. But The Look is obviously a great title for a fashion campaign! A few months prior we had started to work with the producers Addeboy vs. Cliff and I had a feeling that together with them, we could find a new angle to the track. And as soon as I heard their musical ideas for a remake of The Look, I knew it was going to work, says Per Gessle about recording the new version.
The Look was Roxette’s first Billboard No 1 and the kick-start of an amazing international carreer. The Look (2015 Remake) will be available both digitally and as a physical single. It’s available as of today on all digital platforms. The seven inch vinyl version of it will be released on August 28th and is already now available to pre-order.
The Making of… In the studio. Take a look!
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