This summer Roxette releases an entirely new
version of their worldwide hit “The Look”. The recording was made in connection to the high street brand Kappahl’s newest fashion campaign with the same name – “The Look – 2015”. The Campaign includes five different segments which are named ”The Chic Denim Look”, ”The Always Black Look”, ”The Must-have Look”, ”The Wellbeing Look” and ”The Hot Look”.
– When asked to create a brand new recording of ”The Look – 2015 Re make ” it felt very tempting and challenging. I’m glad to be a part of such a unique collaboration with Swedish Kappahl – both Marie and I respect and like the brand. Popmusic and fashion is a perfect match! It’s about expressions and emotions as well as having the courage to dare and care; says Per Gessle.
In this Billboard article you can read more about how the remake came to be and the story behind it: Billboard – Roxette The Look Remake 2015.
To find out more about the campaign and how you can enter a contest to win meet & greets and concert tickets (you must live in Sweden, Norway, Finland or Poland to qualify) click here.
